Corus Hotels and Laura Ashley Hotels chooses HotelREZ as its’ distribution Partner

November 2020 – One of the UK’s oldest and most prestigious independent groups; Corus Hotels and Laura Ashley Hotels has selected HotelREZ as its’ global sales and distribution partner.

Targeting growth from the leisure and business travellers to their locations across the United Kingdom, HotelREZ will provide full representation services to include GDS (Global Distribution Service) travel agency connectivity (chain code HO) and Voice Call Centre services.

The goal is to establish Corus and Laura Ashley Hotels as one the best independent groups, in the UK, to stay in for travellers, events and agency accommodation bookers looking for exciting locations for business or a UK staycation.

The group consists of the following properties and is an exciting addition to the HotelREZ portfolio

Corus Hyde Park in London – 389 bedrooms, 4 star

Burnham Beeches Hotel in Slough, Hertfordshire – 83 bedrooms, 4 star

The Regency Hotel in Solihull, West Midlands – 111 bedrooms , 4 star

Laura Ashley The Iliffe in Coventry, Warwickshire – 17 bedrooms, 4 star

St James Hotel in Grimsby, Lincolnshire – 124 bedrooms, 3 star

Laura Ashley The Belsfield in Bowness-on-Windermere, Windermere – 62 bedrooms, 4 star

The Hillcrest Hotel in Widnes, Cheshire – 49 bedrooms, 3 star

The group was created with the belief that warm, friendly hospitality, memorable experiences and inviting settings are essential to a well-travelled life.

HotelREZ was selected on the basis of its track record in developing successful sales and distribution strategies for hotel partners around the world. The HotelREZ formula delivers consistently for hotel partners as a result of its ability to incorporate bespoke revenue generation solutions; together with its rate agreements with worldwide GDS agency and DHISCO partners, backed by the services of a dedicated revenue team who work as an extension of the groups Rates and Distribution department.

“The GDS agency market will be an important channel for us and in HotelREZ we have chosen a proven partner who is delivering us with both the robust technology and also the demand sales and marketing so important in helping us compete in the highly competitive markets” says David Westerby,  CEO, Corus  and Laura Ashley Hotels continued:

Mark Lewis, CEO, HotelREZ commented:

“We are thrilled at being selected as the distribution partner for Corus and Laura Ashley Hotels in an ever-competitive environment. We are committed in offering the best service possible to drive commercial success and awareness of the group during these difficult times”

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Bookable on airline system chain code HO

HotelREZ Hotels & Resorts was founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur. Over the course of over a decade, the company has grown to be one of the leading hotel representation companies dedicated to marketing and connecting independent properties with bookers worldwide. HotelREZ now provides distribution, revenue, sales consultancy and marketing services and support to more than 1,500 hotels, apartments and hotel groups in over 100 countries including private label GDS chain code solutions. HotelREZ Hotels & Resorts is a SAAS company. 

HotelREZ manages the brand Best Loved Hotels, a collection of unique global individual properties, with a dedicated GDS Programme, together with a Website, aimed at the high-end  leisure agency and traveller. HotelREZ also incorporates the global World Rainbow Hotels, representing some 1200 hotels in 230 destinations across the globe.