GCC tourism spend in Egypt will increase 11% in 2020 generating $2.36 billion, says new ATM report

  • Total tourism spend in Egypt reached $16.4 billion in 2019 and is expected to jump to $29.7 billion in 5 years

GCC tourists to Egypt will spend $2.36 billion in 2020, an increase of 11% over 2019, with visitors from Saudi Arabia driving this growth, according to new data published ahead of Arabian Travel Market 2020, which takes place at Dubai World Trade Centre from 19-22 April 2020.

Visitors from Saudi Arabia to Egypt made 1.4 million trips in 2019 with a forecast of 1.8 million tourists by 2024, a Compound Annual Growth Rate (CAGR) of 5%. In terms of tourism expenditure, Saudi Arabian visitors spent $633 million in 2019 which is estimated to grow at a CAGR of 11% through to 2024, reaching $1.13 billion, according to Colliers International research commissioned by the organiser of ATM, Reed Travel Exhibitions.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Total tourism receipts in Egypt which stood at $16.4 billion in 2019, will achieve an average 13% CAGR over the next five years to reach $29.7 billion.”

“And Egypt also has a significant outbound market for the GCC. 1.84 million visitors arrived in 2019 and this is estimated to increase to 2.64 million by 2024,” added Curtis.    

Egypt’s top source market is Germany with 2.48 million arrivals a 46% increase over 2018 and a total spend of $1.22 billion in 2019. German arrivals are forecast to reach 2.9 million by 2024 with a total projected spend of $2.18 billion.   

While arrivals from Europe are expected to be the largest contributor on a regional basis, increasing from 6.2 million in 2018 to 9.1 million tourists in 2022, arrivals from the GCC at 11% will represent one of the highest growth rates.  

 “Over the last 12 months, Egypt’s tourism industry has witnessed remarkable growth, with arrivals up 57.5% from 11.3 million in 2018 to 17.8 million in 2019. Growth has been fuelled by the cheaper Egyptian Pound and government incentives for charter airlines operating international flights,” said Curtis.

Data and analytics specialist STR commented that Sharm El Sheikh led the recovery with RevPAR rebounding 315% for the November rolling 12 month period between 2016 and 2019. Hurghada followed closely with a 311% increase, whereas Cairo & Giza recorded a 138% growth.

“Underscoring those impressive numbers, we witnessed a 23% increase in the number of visitors interested in doing business with Egypt, up to almost 4,000,” added Curtis.

Taking advantage of this resurgence in tourists, Egypt will be back at ATM 2020 with some of the country’s most prominent tourism companies including the Egyptian Tourism Promotion Board, Dana Tours and Orascom Development Egypt, representing a 29% increase in participation since 2018. 

 Following Germany, the second largest source market in 2019 was the Ukraine, with 1.49 million visitors, almost 50% growth over the previous year. This remarkable rise has been mainly driven by the availability of direct flights, which resumed, after a two-year suspension, in April 2018.

Egypt tourism capital investment, which was estimated to have reached $4.2billion in 2019, up 25% on 2018, was fully justified after a major announcement by the UK’s Department of Transport (DoT), was made on 22nd October 2019. The DoE ended a ban on direct flights between the UK and the Red Sea resort of Sharm El Sheikh.

“This should lift UK visitor numbers significantly in 2020 and beyond,” she added, “Just days after the ban on UK flights to Sharm al-Sheikh was lifted, British Ambassador to Egypt Geoffrey Adams claimed that nearly half a million British citizens would visit Egypt before the end of 2020, a major boost for Egyptian tourism.

After the flight ban was imposed, according to STR figures, hotel occupancy for the following year was a mere 33.6% – last year it had already climbed to 59.7%.

“Looking further than its current top source markets, the 2020 influx of UK visitors, the bulk of Russian visitors still to come back, as well as the Chinese market, the future looks promising for Egyptian tourism,” said Curtis

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed almost 40,000 people to its 2019 event with representation from 150 countries. With over 100 exhibitors making their debut, ATM 2019 showcased the largest ever exhibition from Asia.

Adopting Events for Tourism Growth as the official show theme, ATM 2020 will build on the success of this year’s edition with a host of seminar sessions discussing the impact events have on tourism growth in the region while inspiring the travel and hospitality industry about the next generation of events.

For more news about ATM, please visit: https://arabiantravelmarket.wtm.com/media-centre/Press-Releases/

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About Arabian Travel Market (ATM)

Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East – introducing both inbound and outbound tourism professionals to over 2,500 of the most breath-taking destinations, attractions and brands as well as the very latest cutting-edge technologies. Attracting almost 40,000 industry professionals, with representation from 150 countries, ATM prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities over the four days.  New to ATM 2020 will be Travel Forward, a high-end travel and hospitality innovation event, dedicated conference summits and ATM buyer forums for key source markets India, Saudi Arabia, Russia and China as well as the inaugural Arival Dubai @ ATM – a dedicated in-destination forum. www.arabiantravelmarket.wtm.com.

Next event: Sunday 19 to Wednesday 22 April 2020 – Dubai #IdeasArriveHere

About Arabian Travel Week

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2020. The week will include ILTM Arabia, the inaugural Travel Forward, a new travel tech and hospitality innovation event launching this year, and Arival Dubai @ ATM, a dedicated in-destination forum. Additionally, it will host ATM Buyer Forums for key source markets India, Saudi Arabia, Russia and China and ATM Speed Networking events. Providing a renewed focus for the Middle East’s travel and tourism sector – under one roof over the course of one week.www.arabiantravelweek.com

Next event: Thursday 16 to Thursday 23 April 2020 – Dubai

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

 About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, LGBTQ+ travel, luxury travel, travel technology as well as golf and spa travel. We have over 40 years’ experience in organising world-leading travel exhibitions.

About World Travel Market

World Travel Market (WTM) portfolio comprises four leading B2B events across four continents, generating more than $7 billion of industry deals. In addition to ATM, the events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. http://london.wtm.com/

Next event: Monday 2 to Wednesday 4 November 2020 – London #IdeasArriveHere

WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business deals. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors, including buyers and travel agents, attend the event to network, negotiate and discover the latest industry news. http://latinamerica.wtm.com/.

Next event: Tuesday 31 March to Thursday 2 April 2020 – Sao Paulo

WTM Africa launched in 2014 in Cape Town, South Africa. Around 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. http://africa.wtm.com/.

Next event: Monday 6 to Wednesday 8 April 2020 – Cape Town

Media contact:
NATHALIE VISELE
Director
Arjaan Office Tower, Dubai Media City
Dubai, United Arab Emirates
Tel: +971 4 365 2711 | Mobile: +971 50 457 6525
E-mail: nathalie.visele@shamalcomms.com
Website: www.shamalcomms.com

© Press Release 2020