That Too is the millennial way to treat hormonal changes

That Too, a new health platform providing women with an easy and affordable way to get personalised herbal medical care, has recently launched, offering women natural, herbal personalised treatment for PMS, period irregularities, perimenopause and menopause.

Backed by a team of herbal specialists, That Too set out to create a truly personal online diagnosis process holistically assessing every woman’s health, followed by a handcrafted tailored formula sent every month, for $59. The healthcare brand currently caters women in U.S, U.K, Canada, and Australia, soon to be launching in additional locations.

“As women reaching 40, we felt that all that western medicine had to offer us was either hormones or antidepressants, for pretty much everything. Traditional Herbal medicine looks at things from the exact opposite perspective – we each have a distinct set of challenges and functionalities, and a personalised formula, as opposed to off-shelf, can effectively target exactly what we want, with even faster results than western medicine”, says Yifat Ryce, Co-Founder and CEO, “luckily, we’re seeing a growing demand and interest in alternatives to western medicine, mostly coming from women who want to treat their bodies with compassion, only don’t always know who to turn to, or don’t have the means for a one-on-one costly consultation”.

About That Too

The brand was founded in NYC, by Yifat Ryce (CEO) and Elinor Kalina (CMO), currently offering personalised herbal formulas and looking forward to offering a wider range of healthy treatment for hormonal challenges, later in 2020. The company has been self funded up till now, and is these days raising a seed round to expand its activity in the U.S.