The recent ClickMeeting webinar report states that the webinar world is divided to one before and after the pandemic. Only in March the number of events organized on this webinar platform has increased four times compared to the previous year and hit 300,000. 36% of ClickMeeting’s customers use the platform for educational purposes and for 12% it has become a source of income.
The most spectacular increase in the number of events was seen in March 2020 in Poland and it reached 1156%. Nevertheless, ClickMeeting was also popular in other countries. Number of events in Germany was 519% higher, 868% in Greece, and 423% in France.
– The pandemic forced changes in many of our habits, and webinar tools, such as Poland’s ClickMeeting, faced quite a challenge in March 2020. The number of customers multiplied within days. They managed to organize 3,203,034 events – that’s 1/3 of all meetings in 2019. As a result, ClickMeeting increased their platform’s capacity by 90%. During the pandemic we were also observing plenty of new trends when it comes to using webinars. We needed to adapt to them – says Dominika Paciorkowska, Managing Director at ClickMeeting.
Webinars’ business goals
According to the report, both small and larger companies use ClickMeeting. 18.66% of all users are freelancers. As for organizations declaring use of this webinar platform, the numbers are as followed: 14.89% are companies with up to 10 employees, 22.91% have 10 to 50 employees, and 22.59% employ 51 to 200 people. The largest institutions, ones with over 200 employees, constitute 20.95% of all users.
– Paid webinars turned out to be especially popular among ClickMeeting’s users. It’s a convenient way to conduct commercial trainings, online courses, or conferences. The organizer allows participants to join once they pay for entrance. The number of paid webinars held on ClickMeeting was 547% higher in March 2020 compared to March 2019.
This change is also noticed in the certificate feature. It lets organizers send out certificates after a finished online training. Here, the popularity rose by 995% – adds Dominika Paciorkowska, ClickMeeting’s Managing Director.
Making money online
Many people moved their business to the online world. 12% of respondents declared, that paid webinars are their main source of income, at the same time agreeing that you can make a living only out of them.
Another 32% say, this sort of online events is an additional way to make money. It shows that this method of guarantees more income for 44% of people organizing events on ClickMeeting.
What is more, 81% of users confirmed they will continue to use webinar platforms after the lockdown and pandemic end.
Find out more and see the report here: https://knowledge.clickmeeting.com/manual/webinars-and-video-conferencing-in-times-of-the-pandemic/.