World Premiere of the all-new BMW iDrive
Here you can watch the livestream of the World Premiere of the all-new BMW iDrive +++ www.live.bmwgroup.com/en +++
Munich. The arrival of iDrive 20 years ago saw BMW ushering in a new era of in-car operating technology. Keen to get a grip on the constantly expanding array of functions in vehicle interiors, in 2001 BMW instigated a paradigm shift in the then new BMW 7 Series.
Today, our developers and designers focusing on user interaction and user experience have faced up to a new set of challenges. The 8thgeneration of BMW iDrive brings about another paradigm shift – this time to a new kind of releationship between driver and their vehicle.
You can follow the world premiere live atwww.live.bmwgroup.com
Monday, 15 March 2021, 16:30 CET.
You can also follow the @BMWGroup social media channels for the live broadcast.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.