Submission guidelines
Every press release is reviewed by a person within 48 hours before it goes live. Follow these guidelines and your release can be approved first time.
What we don’t publish
Approved first time: the essentials
Requirements
What every release needs
A real news angle
A launch, partnership, funding round, appointment, award, event, study or milestone. Say what is new, why it matters and who it affects.
A clear headline
One line that states the news accurately. No clickbait, all capitals or excessive punctuation.
Original, well-structured text
Third person, your own words, no errors. Key facts in the first paragraph, under 1,500 words, with links only to relevant, safe pages.
A featured image
A high-resolution image that matches the story and that you own or have permission to use.
Boilerplate and media contact
A short paragraph about your organisation, plus a named contact with email and phone who can answer journalists.
The right category
Choose the industry that best fits your news so it reaches the journalists who follow that industry.
Not accepted
What we don’t publish
Harmful or dangerous content
Violence, self-harm, terrorism, weapons, illegal drugs or any illegal activity.
Adult and sexual content
Sexually explicit material, adult products and services, escort or adult dating.
Gambling
Casinos, online betting, lotteries and other games of chance.
Fake news and misleading claims
False or unverifiable statements, fake reviews, exaggerated health or financial claims, impersonation.
Discriminatory or racist content
Content that attacks or excludes people for their race, ethnicity, religion, gender, sexuality, disability or age.
Political views
Campaign material, endorsements of parties or candidates, or releases promoting a political opinion.
Religious content
Releases whose main purpose is to promote a religion or belief, or to recruit followers.
Defamation, privacy and copyright
Attacks on named people or companies, private data shared without consent, text or images you have no rights to.
Content that isn’t news
Adverts, sales pitches, coupons, articles written only for links, and copied text.
What happens after you submit
You submit your release
Send it from your account with the online form. We email you to confirm we’ve received it.
We review it within 48 hours
A member of the PRWire team checks it against these guidelines and our content guidelines and may reject other unsuitable content. If it isn’t approved, we let you know by email; see our refund policy.
It goes live
Your release is published in the PRWire newsroom and RSS feeds, sent to journalists who follow your industry, and gets guaranteed coverage through our partner network.
You track the results
Find it under My Posts in your account and request a coverage report. We email you when it’s ready to download.